Another little known product line canceled by Apple was their first-party digital cameras. Released in 1994, the QuickTake was one of the first digital cameras on the market. Unfortunately, they never took off as Apple would have hoped. A $749 price tag, no focus, zoom, preview screen, and a measly 32 photo storage-limit made it tough for Apple to compete with well-known photography companies like Kodak, Canon and Fuji. Apple went on to release three models of the QuickTake lineup over a short time, with only small improvements and price-decreases. This was another product that hit the chopping block upon the return of Steve Jobs.