App Store Approaches
The original iPhone did not launch with an App store, but the phone set the stage for an eventual explosion in apps. It shipped with preinstalled apps like Phone, Weather, Notes, Calendar, Photos, Calculator, etc. iPhone owners got accustomed to using the default apps and wanted more. They wanted a diversity of apps to meet their unique needs. It didn’t take long for Apple to launch its Apple store. One year later, iPhone owners had a way to download and install approved apps on their phones.