Searches that Confirm Your Biases
Confirmation bias is a real thing, and it’s an incredibly easy trap to fall into. Essentially, it’s the human tendency to interpret or specifically seek out new information and data that will support or back up our already established ideas and beliefs.
Because of the way Google parses search queries, it can very easily feed you results that will only back up your original term — and those results can be loaded and biased themselves. Instead of searching “cake cancer causing,” search for “benefits and drawbacks of cake.”