Check the Review’s Language
When looking at individual reviews on an Amazon product, there are a number of things you should check for. That includes the length or tone of the product. A particularly short review may be suspicious, as could a review that’s vague and doesn’t actually bring up any of the product’s details.
A review that uses strongly emotional language for no reason may be a sign of bias (like a review from a competitor or a friend). The same goes for reviews that just regurgitate marketing language. Instead, look for reviews that have a bit of personality to them and actually have images or descriptions of the reviewer using the item in real life.