4 They Meet the Most Common Uses

Apple took a look at how people use their cables, and they’ve come to the conclusion that short cables are fine for the most common uses.

That may not make a lot of sense for your specific situation but think about all the Apple charging cables used by consumers (and how they are most frequently employed). That’s a whole lot of cables that spend their entire lives near the side of a MacBook or iMac, which is where many people charge up their devices.

Apple is looking at this data when they make design decisions, and they don’t see much reason to lengthen cables if this is the most common usage.

Additionally, wireless charging is becoming increasingly common, and Apple’s data probably also points to a future where most people are charging iPhones wirelessly. In other words, there’s not much point in changing now.