You Already Have Its Apps
When the Apple TV first came out, it was positioned as a high-end “set-top box” for Apple users. The problem is, that as the years have passed, set-top boxes have entered somewhat of a dead-end zone where, well, you don’t really need one anymore.
The majority of popular apps on the Apple TV – YouTube, Netflix, Hulu, Network TV apps, Sling TV, and so on – are available everywhere else, too. You can get those apps on your game console, your smart TV, your computer, or your satellite receiver, without needing to buy an Apple TV. Unless the majority of your content is on iTunes, the Apple TV struggles to be as useful as it once was.