Apps That Incentivize Users
If you’ve been an App Store user for a while, you may have noticed a drop in the number of apps that incentive you to watch ads or share links on social media. That isn’t because those methods aren’t still popular with freemium software — it’s that Apple began cracking down on it.
In 2014, Apple began rejecting apps that implemented some of these tactics. That includes any game or app that provides “in-game currency, extra lives or another incentive.” Notably, some of the apps that incentivized users included major titles like Candy Crush.