Taking Action in Times of Tragedy
Apple doesn’t just talk a big game when it comes to its values. In times of tragedy, the company has also taken action. One example is the Charlottesville tragedy. After that incident, Apple pledged $2 million to the Anti-Defamation League and the Southern Poverty Law Center to fight hate and racism.
The company also makes it easy for users to donate to charitable causes after natural disasters. Back in 2016, Apple started taking donations to the American Red Cross through the Apple Store in the wake of devastating flooding in Louisiana. The company has made similar moves after hurricanes and wildfires across the globe.