‘One More Thing’
These are all just examples of fairly simple fixes that Apple could add to Siri or SiriOS. But given Apple’s goal of surprising and delighting, the company should be innovating. Compared to other digital assistants, Siri just doesn’t feel like a priority at Apple anymore.
Just consider the Google Duplex feature that allows Assistant to call businesses for you. Not saying that Apple should rip off that feature for Siri, but it was an innovative (if not slightly creepy) idea. Apple has the research and development funding to turn Siri into a top-tier assistant. It just has to actually do so.