The Numbers
Apple’s revenue numbers would be remarkable under any set of circumstances, but in the very thick of a global health pandemic, they’re downright staggering, with the company reporting $59.7 billion in quarterly revenue — an increase of 11 percent from the same quarter last year, when nobody could have even predicted the onset of the COVID-19 crisis, and even a modest increase over the previous quarter’s $58.3 billion in revenue, which began in January, before most of the west had been impacted by the novel coronavirus.
- iPhone: $26.4 billion
- Mac: $7.1 billion
- iPad: $6.6 billion
- Wearables, Home, and Accessories: $6.5 billion
- Services: $13.2 billion
Keep in mind that this quarter began in April — after every Apple Store outside of China had shuttered its doors, and with the exception of only a single store in South Korea, most remained closed until early May, and it wasn’t until toward the end of the quarter that the majority of stores had reopened.