Mac and iPad Sales
Mac and iPad sales were disappointing for the quarter, with Mac sales only slightly up at $7.8 billion (compared to $7.7 billion last year). While Apple did release a lineup of M3-powered MacBooks and a new 24-inch iMac during the quarter, the best-selling M3 MacBook Air was missing in action.
Meanwhile, iPad sales plunged to $7 billion, down from $9.4 billion last year, thanks to Apple not releasing any new iPad models during 2023 — the first time since the iPad was introduced in 2010 that we’ve gone an entire year without any new iPads.