2 Price Point
For most of us (without an unlimited budget), price is an important consideration when we’re in the market for a new device. In many cases, it can be the ultimate deal-breaker. And there’s no way around it: the iPhone 7 and 7 Plus are much friendlier on the wallet than Apple’s new 2017 iPhones.
The iPhone X retails for $999 — the most expensive iPhone to date. The iPhone 8 starts at a more typical $699. But the iPhone 7 starts at $549. That’s basically half the price of the top-tier handset for a device that’s still extremely capable. The iPhone 7 still isn’t quite budget-priced, but for an iPhone, it’s extremely affordable.