iTunes Ping (2010)

Apple’s physical products aren’t the only ones that failed in its time. You might have already forgotten about it, but Apple tried to make its own social media platform back in 2010. iTunes Ping, or just Ping, was a social media platform mostly focused on music. You could add your friends and share what new songs you’ve listened to or discover new songs from your social circle. You could even follow your favorite artists, figure out what they were listening to, or check future concerts near your area.

Sadly, as good as it sounded, Ping wouldn’t become as popular as Facebook or Twitter. Because you needed to use iTunes in order to access Ping, many people preferred other social media platforms that were more accessible and a lot easier to use. This resulted in Apple shutting down Ping in 2012.