Android Owners Want It
According to Tim Cook, the two groups who are buying the iPhone SE are those who want the latest technology in a small factor, and Android users who are making the switch. Cook waved off the idea that people are downgrading to the iPhone SE from the high-end iPhone 11 series phones.
“I have seen a strong customer response to iPhone SE, which is our most affordable iPhone. But it appears that those customers are primarily coming from wanting a smaller form factor with the latest technology, or coming over for it from Android,” said Apple CEO Tim Cook. “So, those are the two principal kinds of segments versus somebody buying down, as you’re talking about it.”