Create a High-Quality ‘Skill’ Store
Apple’s App Store is arguably one of the best in the tech industry. It consistently features safer and higher quality apps, and most developers choose to launch on iOS before others platforms. There’s no reason Apple can’t have a similar platform for Siri skills.
One of the reasons Alexa is so versatile as a digital assistant is because Amazon allows third-party developers to create skills. That adds an incredible amount of value and usability to the platform — from simple skills covering smart home controls to guided meditation and workout skills.
Of course, most of said skills aren’t that great. As such, Apple has a real opportunity to take what it’s learned from the App Store and apply it to a “Skill Store.” But before that happens, Apple needs to add support for developers to create their own skills for the platform.