Vision Pro Making Inroads in the Enterprise

While the Vision Pro may not have been a big hit with consumers — and Apple’s “Wearables” category seems to prove this — it’s seeing widespread adoption by some of the biggest companies in the world.

During the earnings calls, Cook said that half of Fortune 100 companies have purchased at least one Apple Vision Pro, while CFO Luca Maestri briefly shared how it’s being used for “aircraft engine maintenance training at KLM Airlines, real-time team collaboration for racing at Porsche, [and] immersive kitchen design at Lowe’s.”

When asked about the top use cases for enterprise, Cook responded that he’s “hearing about so many of them” that it’s impossible to pin down any single one as the “top right now, and encompasses “an enormous number” of things “from field service, to training, to health care related things like preparing a doctor for pre-op surgery or advanced imaging, [and] control centers.”