The Apple TV HD Lives On

The new Apple TV 4K naturally replaces the 2017 model, which has now been discontinued. It’s fair to say that there’s really no reason for the A10X version to be on the market alongside the newer and more powerful A12 Bionic model.

However, for those who don’t want the latest and greatest 4K capabilities, Apple is actually still selling the original 2015 Apple TV HD — the 1080p version that only sports an A8 chip inside — that’s the same chip found in the original HomePod, but otherwise not seen in the wild since the days of the 2014 iPhone 6.

This wouldn’t be an entirely bad thing if Apple had reduced the price of the older model, but it’s still selling it for $149 for the lone 32GB version, which is only $30 less than the much more powerful 4K model — and $50 less than a 64GB 4K model. While it now bundles the new second-generation Siri Remote, it’s still a pretty hard sell at that price, and when compared with the competition we’re really left wondering what Apple’s thinking here.