3 Be Mindful of Lighting
Lighting is incredibly important when shooting video — and even more important when shooting on a smartphone. As good as the iPhone’s camera is, the video quality suffers significantly in low-lighting and poorly lit environments. That’s a problem with all smartphone cameras, and it shows.
Your best bet is to shoot outdoors or in well-lit environments — if that’s not an option, don’t rely on the iPhone’s flash. Instead, opt for an off-camera lighting kit. They can be pricey and often require a bit of a learning curve, but the difference will be extremely apparent. If you’re on a budget, you can always craft up a DIY lighting kit. Worst case, position your iPhone facing a window and use the sun’s light.