It’s New and That’s What Manufacturers Care About
Do you remember the Blackberry Storm, the Amazon Fire Phone, or the Microsoft Kin? The truth is, phone makers have always jumped on technological trends, even if they don’t know what they’re doing. Foldable phone/tablet technology has been in development for years, and many of these companies have a lot invested into those projects – naturally, they want something to show for it, even if it’s just a prototype.
There’s no way of knowing how many of these foldable devices are actually going to make it to the consumer. Even Samsung’s head of mobile said that the Galaxy Fold was an embarrassment; a product sent to reviewers before it was ready. Sometimes it’s not about creating a viable product – it’s about showing investors that you, too, are keeping up with the latest trends. Other times, brands hope that the novelty is enough to gain new customers. All this can make the foldable future hard to predict.