Back in 2014, Apple acquired Beats Electronics from its co-founders Andre Romelle Young (aka Dr. Dre) and Jimmy Iovine for $3 billion in what came to be the tech-giant’s most costly acquisition on record. While the deal has so far allowed Apple to sell Beats headphones via its retail stores and third-party resellers, it’s unknown what the company’s broader plans are insofar as integrating Beats’ technology into other Apple products. The company also acquired Beats Music through the deal, at whence Iovine, an American record producer and founder of Interscope Records, went on to create Apple Music. Iovine continues to work for the company in an undisclosed role. While Beats are incredibly popular, they do face stiff competition in the headphone market. Be sure to check out the 5 best Beats competitors, here.