Pricing and Availability

The Apple Watch Series 6 and Apple Watch SE will start at $279 and $399, respectively for the 40mm GPS-only models, and $329 and $499 for the 40mm cellular models, with the prices increasing from there for the stainless steel models and those with higher-end watch bands, which are exclusive to the Series 6.

While the Apple Watch Series 6 remains available in the Apple Watch Edition, it’s only in titanium; Apple appears to have discontinued the ceramic version this year.

All models are available for pre-order now. They’re expected to be in stores this Friday. Apple Card financing will also be available for the Apple Watch SE starting at $12/month.