Personality quizzes are popular ways to pass time on Facebook. But, unbeknownst to users, some of those quizzes also collected and shared data to a third-party political research firm without their consent. Yes, we’re talking about the Cambridge Analytica scandal.
All in all, the specific incident impacted around 87 million Facebook users. But more importantly, it sparked a long and enduring conversation about how tech companies handle and protect user data. A little over a year after the scandal, Facebook may even be considering a privacy overhaul because of it.