Tile, a popular tracking tag company, may be more important to Apple’s overall Find My plans than it first seems. Tile is a direct competitor to AirTags, but at the same time it wants as much integration as possible. This “have your cake” approach led Tile to file an official complaint against Apple with the EU, claiming that Apple was treating Tile unfairly by not making Find My compatible with Tile devices.
Apple is also under heat in the EU and other areas for the way it treats third-party app developers. Extending Find My compatibility to third parties is a way to defuse potential political problems on that front.
It also makes it a lot more likely that older devices, like Tile tags, will work in the future with Find My without anyone needing to buy brand new tags….as long as Tile is serious about wanting to work with the Find My app.