Now that watchOS 7 will allow for more sophisticated custom watch faces, Apple is letting users install and share customized watch faces for the first time.
While developers won’t be able to create whole new watch faces from scratch — they’ll still be limited to the predesigned faces that Apple provides — they can build these up with their own complication layouts and then deliver them to the Apple Watch from within their own apps. This will allow apps to provide watch faces that are customized for monitoring the relevant information, saving users the trouble of having to customize their own watch faces, or at least giving them a good starting point to build upon.
Users will also be able to share their own customized watch faces via iMessage, and watch faces can even be delivered from websites. If the complications used on a shared watch face require a specific app to be installed, watchOS 7 (and the Watch app on iOS 14) will offer a button to quickly install the necessary app right from the App Store.