The Numbers
It’s worth noting that this is the first quarter in which Apple changed the way it reports numbers. The company didn’t detail unit sales for iPhone, iPad or its other products. Instead, it reported revenue figures. Most of them fell in line with Wall Street expectations.
- iPhone: $51.98 billion
- iPad: $6.73 billion
- Mac: $7.42 billion
- Wearables, Home and Accessories: $7.31 billion
- Services: $10.78 billion
All in all, Apple reported total sales revenue of $84.3 billion during the holiday quarter. That’s a year-over-year decline of about 5 percent and is the first holiday quarter decline since 2001.