2 Check the Salutation
In this example, we received a message from “PayPal.” Long known as one of the premier financial institutions on the web, PayPal is used and trusted by over 227 million customers and businesses around the world.
And while this particular e-mail appears to be well formatted, it’s worth noting that the actual PayPal would never refer to a customer with the salutation “Hello valued user,” as the e-mail clearly indicates. You would either be referred to by your first and last name, or by the name of your business.
This particular message hopes the recipient will follow its “Go To PayPal” link, which is almost certain to lead to a fraudulent page where your login credentials are at risk of being stolen.