Siri

The first notable thing missing from this year’s WWDC was Apple’s virtual assistant. After being one of the major focal points in last year’s presentation, Siri took the back seat this year. Or rather, it wasn’t even in the car.

Apple didn’t provide any significant announcements regarding Siri despite our expectations for news on the personalization features promised for 2024. The only mention of Siri during the keynote was when Apple’s software engineering chief, Craig Federighi, mentioned that Apple is “continuing our work to deliver the features that make Siri even more personal.”

In an interview following the presentation, Federighi explained more about why Siri’s personalized features aren’t yet ready and confirmed that we’ll get more details in the coming year. 

As unfortunate as it is not to receive new Siri updates, it was already what we expected. Apple faced a huge backlash due to the promises it made during last year’s WWDC that it couldn’t deliver. Hopefully, we’ll be able to see a new and improved Siri before the end of the year, but we’ll have to wait and see, as most rumors still point to an early 2026 update.