What Happened to Apple Intelligence?

Last year, Apple spent almost a third of its WWDC 2024 Keynote talking about its own take on artificial intelligence. It was supposed to be a big leap forward that, as we now know, didn’t quite work out the way it promised.

Not only was Apple Intelligence pretty underwhelming at launch, but it hasn’t seen many improvements yet. Not to mention that Apple hasn’t even delivered on some of the things that it showed during last year’s presentation.

Because of that huge letdown, some users expected Apple to show something related to Apple Intelligence — or at least address the AI elephant in the room. 

Unfortunately, that didn’t happen. Instead, Apple decided to focus on other features and hope that we would just forget about AI. 

Of course, there were some Apple Intelligence features that made the cut, like live translation. However, features like Siri’s personalized settings were missing. Apple’s software chief, Craig Federighi, repeated what we already knew — Apple needed more time to get it ready — and we only received a more detailed update after the presentation had concluded.