1 Product (RED) Mac Pro
Those gold EarPods weren’t the only thing Jony and Marc worked on for the 2013 (RED) Auction. They also introduced a stunning, red Mac Pro. Unlike the AirPods this computer isn’t plated in gold. Unlike the Apple I and the Apple II, this computer isn’t a part of early Apple History. It wasn’t handprinted by Andy Warhol or labeled by Steve Wozniak. It wasn’t revolutionary. And it wasn’t named after Steve Jobs’s daughter.
Yes it was designed by Jony Ive and Marc Newson. And sure, it’s for a good cause. But really it’s just a Mac Pro that’s been anodized in red. In fact, Sotheby’s estimated it would sell for $40,000-$60,000. Boy were they wrong. This mean, lean, red-machine sold for a mind-boggling $977,000! How’s that for brand value?