Apple Uses 9:41 AM on All Its iPhone Displays

Here's Why It’s Always 9:41 in Apple’s Promotional Photos

Whenever you see Apple showcasing a new iPhone feature during a keynote or a press release, chances are the clock will be set at 9:41 AM.

This isn’t a mere coincidence. Apple uses that time because, according to Scott Forstall, former iOS senior vice president, that’s the time when most new products launch during Apple presentations.

What’s more, it was around the 9:42 AM window when Steve Jobs revealed the first iPhone to the world in January 2007, so it’s a pretty special time for Apple.

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