Trader Joe’s Latest Product with a Cult Following Isn’t a Food Item

These days, it can seem like there’s a podcast for basically every conceivable topic. As proof of that, now, even Trader Joe’s has a podcast.

And like most things that the cult-favorite grocery store makes, the podcast — dubbed Inside Trader Joe’s — is really popular. It launched this week, and since its unveiling, it’s been hovering between third and fifth place on the Top Charts on Apple’s Podcast app.

The show is hosted by Trader Joe’s Marketing Director, Tara Miller, and the company’s Vice President of Marketing Product, Matt Sloan. And while the iconic grocery chain doesn’t air commercials of its own, Sloan promised listeners that Inside Trader Joe’s is not some sly “long ad” for the company.

Trader Joe’s, which has garnered a reputation for its low-price yet high-quality foods, is undoubtedly pretty popular. If you’re a fan yourself, you may have wanted to “take a peek” behind the curtains of the chain.

If that sounds like you, you should give Inside Trader Joe’s a listen — the podcast reveals a slew of never-before-heard secrets about the cult chain.

Here are just a few fun facts that the podcast has revealed about the grocery chain.

If you’re a Trader Joe’s fanatic, or you simply like interesting podcasts, Inside Trader Joe’s is well-worth a listen. You can check it out here.

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