A high-profile Spanish magazine used an iPhone for a recent cover story photoshoot, Apple CEO Tim Cook highlighted this week.
People en Español used an iPhone X to shoot many of the images for its upcoming June issue, which covers the 50 most beautiful people of 2018. Cook noted the use of the latest Apple flagship in a tweet Friday morning.
As the Apple chief executive points out, the magazine issue’s cover photo and other individual images were shot using an iPhone X. Of course, other studio-level equipment — like lights and reflectors — were likely used in the photoshoot.
The feature story includes names such as Demi Lovato, Ricky Martin, John Leguizamo, Maluma, J Balvin, Amara La Negra, Geraldine Bazán and Jamie Camil, among others.
— Tim Cook (@tim_cook) May 4, 2018
iPhones themselves are no strangers to the professional photography realm. In September, Time Magazine used an Apple handset to shoot images for its “Firsts: Women Who Are Changing The World” story. And earlier that year, publisher Condé Nast revealed two magazines whose covers photos were shot on an iPhone 7 Plus. A 2017 Billboard issue also used an iPhone to shoot prominent images.
Similarly, the Cupertino tech giant regularly markets the iPhone as a photographic heavy-hitter. Cook has highlighted other photoshoots taken on iPhone, including a recent image series captured with iPhone X devices during Holi celebrations in India.
Apple also recently launched its first Instagram account in August 2017, where it highlights user-submitted videos, photos, and Stories as part of its wide-ranging “Shot on iPhone” campaign. That marketing campaign also includes television, print and online advertising.
The iPhone X sports a dual-lens, 12-megapixel camera setup on its rear. Apple has also upgraded the device’s telephoto lens and sensor, and used a new image signal processor to allow for better-looking image capture. As such, Apple’s latest and greatest is widely recognized as having one of the best smartphone cameras currently on the market.